Guide to Bundle Building: Everything You Should Know


What can’t you bundle?

Can you wrap, bind or tie it together? You can bundle it. Bundling usually becomes a benefit. You can carry, sort or separate items easier when they’re bundled. (Even fast food combos can be considered bundles.) Home services such as Internet, home phone and TV also come in bundles.

If you want Internet, TV and home phone services, you can save on your monthly expenses when you bundle.

Benefits of bundling services

Internet providers often include TV, home phone or both for bundles they advertise online and on TV. Double Play and Triple Play bundles encourage customers to buy multiple services. That’s an obvious advantage to the provider.

The consumer does come out ahead, though.

CONVENIENCE | Paperless billing gives you fewer transactions every month. Bundles allow you to pay one provider for two or three services on one bill. You can direct questions and issues with your services to one source, too. And it’s easier to renew (or upgrade) when it’s all in one place.

SAVINGS | Providers offer discounts on two or three services. Savings might last through an introductory period only. Yet, some providers lock in a price for two or three years as a defense against price hikes. Bundled prices usually beat those of the same services purchased a la carte.

INTEGRATION | Advanced networks can allow services to interact for additional benefits. Subscribers can stream TV content online with web-enabled devices. They can view caller ID information on a TV screen. Providers also offer online dashboards to manage all accounts.

Internet and TV bundle

The Nielsen Company studies consumer behavior in more than 100 countries. It issues quarterly TV report covers broadcast, cable and Internet TV. It’s regarded as the pulse of media consumption in the U.S. Its Q3 2015 report revealed a slowdown in the trend of consumers moving from traditional TV to Internet TV.

It also showed continued upticks in viewership through TV-connected devices. PC, tablet and smartphone video also rose.

Internet and TV bundles play right into that trend. Carriers add benefits such as:

ON DEMAND OPTIONS | Access thousands of movies and TV shows in an on-demand library. You can play selections on your schedule, not the networks’.

LIVE STREAMING | Provider apps allow customers to view live TV from a web-enabled device. Certain providers offer an option to stream programming, even away from home.

SPORTS INTEGRATION | Viewers can track fantasy sports stats and updates on the screen while they watch the game.

Ways to save on internet and phone/TV bundles

Not every bundle delivers a bargain. You can save with a bundle, though. Beware the too-good-to-be-true introductory price with asterisks. They could signify a hefty rate hike after the honeymoon period. It’s best to compare carriers, and select plans within services that suit you best.

DARE TO HAGGLE | A Consumer Reports survey revealed 92% of those who asked for a deal upgrade on bundles were rewarded with lower rates and extended promos. Others received extra channels or equipment discounts.

WISE CHOICES | Services should fit your needs. Consider a faster Internet plan if your family streams media all day. Don’t pay for nationwide calling if your coast-to-coast calls come on your mobile phone. And check out all your TV options for ones that don’t include channels you won’t watch.


About Author


Eli studied English and Religious Studies at UNC Charlotte. A former sportswriter, he writes a blog about coaching his daughters in soccer and once was mistaken for racecar driver Juan Pablo Montoya. He writes on the Internet and other technology. He’s a native of Greeley, Colo., an avid NPR listener and average disc golfer.

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